Switchback to add positions in Kerrytown

Wednesday, August 18, 2010 | Source: Concentrate
Switchback is growing in Ann Arbor's Kerrytown, thanks to new projects with name-brand technology firms.

The company has partnered with HealthMedia (Yes, that HealthMedia) to launch a website. It's also working with Weather Underground (the weather website jokingly named after the 1960s fringe group) on a joint project handling the national firm's Drupal work.

"In college I did a lot of work for them," says Mike Monan, co-founder and problem solver at Switchback. "Now they're in the same building. It was like, 'Hey, guys. How are you doing?' in the halls. Now we are managing their Drupal system for them."

Switchback recently hired two engineers and is in the market for a salesperson. That leaves its workforce at about 11 people. Monan expects to add at least one more engineer in the next year as the company continues to expand its customer base. It utilizes a Drupal programming platform to create software that helps businesses better manage their websites without needing IT departments or in-house experts.  

"We have seen increasing demand for the product," Monan says. "It's been a nice surprise."

Monan and Stephen Colson started Switchback not long after meeting at a local Drupal Users Group meeting in 2007. Switchback utilized local programs, such as Ann Arbor SPARK's Entrepreneur's Boot Camp, to help grow the company from the two partners working on their kitchen tables to one of downtown Ann Arbor's promising start-ups.

Source: Mike Monan, co-founder and problem solver with Switchback
Writer: Jon Zemke
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