Ann Arbor start-up Boomdash expands its reach

The Detroit Free Press’ chronicling of Ann Arbor start-up Boomdash continues. Excerpt: When Cesar Nerys launched his Ann Arbor start-up company Boomdash LLC this spring, he didn’t factor hurricanes into the list of potential pitfalls. But last month, the veteran entrepreneur remained glued to the TV screen as first Hurricane Gustav and later Ike churned toward the gulf coast. The first market for the search engine marketing firm just happens to be New Orleans and Baton Rouge, La. Gustav and an outer band of storms caused by Ike wound up delaying by almost four weeks a Boomdash sales training course for 15 employees at Sunshine Pages, a telephone directory publisher that’s selling Boomdash’s product. Read the rest of the story here.