Video Hello Again: Recellular
It’s not often that Dexter can claim it’s home to the world’s largest… well, anything. And yet, homegrown ReCellular is just that: the largest electronics sustainability company on the planet, recycling and refurbishing 500, 000 cell phones a month!
Every phone ever made every day.
That’s what Dexter-based ReCellular deals with as part of its mission to refurbish, reuse and recycle discarded cell phones.
Employing over 500 people, the company started out as a cell phone rental company in the early 1990s but switched to recycling when the phones became more of a disposable commodity. It was a smart move, ReCellular now recycles millions of cell phones each year and has more than 50 percent of the market share with nearly $50 million in revenues.
These numbers also make it one of Michigan’s biggest green industries, with a business strategy that capitalizes on true sustainable practices.
Learn more about the company that Inc. magazine recently named on of its “Green 50” –the top U.S. companies that are environmentally friendly– by clicking on the YouTube video below.
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