Saline City Council hires marketing firm for downtown

Saline residents know how cool their downtown is, but now the city is working to spread the word.Excerpt:The city of Saline hired Phire Branding Co. of Ann Arbor to create a new marketing campaign to help bring more shoppers and new merchants downtown and to research how to best attract this traffic.The Business Development Association, an advisory committee to the Economic Development Corp. for the city of Saline, vetted eight proposals from firms and narrowed the list to three before inviting Phire to present its ideas at Monday’s City Council meeting.Jim Hume, a principal and creative director for Phire, told council members that his company found, in preliminary research, that not many people know what to think about Saline.”Believe it or not, that’s an opportunity,” he said.Read the rest of the story here.