SchoolPictures.com adds to staff as it grows across Michigan

Ypsilanti-based SchoolPictures.com has traditionally grown across its home region but now it’s making a push to grow across the entire Great Lakes State. "We're interested in spreading our mission across the state, not just southeast Michigan," says Skip Cerier, president of SchoolPictures.com. The business provides portraits of students, using a formula that allows the school to create new revenue from annual student photo programs. Cerier claims his company has helped schools raise $5 million over its eight years and save another $3.5 million by out-competing other vendors. "We did a study over what was saved from the prices of other vendors at each school," Cerier says. "I was able to quantify how much each school was saving." SchoolPictures.com currently employs 41 people full-time and another 35 part-timers. It has hired four people over the last year, including sales, support and production professionals. Source: Skip Cerier, president of SchoolPictures.com Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.