On the Ground

On the Ground helps to tell the story of the people, projects, and innovations that are creating “what’s next” for communities. The intended impact is for “solutions-oriented” media coverage, engagement, and ultimately understanding of the community, resulting in awareness and investments that can contribute to the vitality and prosperity of the district covered.

The concept of On the Ground is to use an “embedded journalism” model to maintain a presence in a specific community. During this time the publication focuses weekly coverage on those neighborhoods to tell the story of the people, organizations, and businesses working and living there.

On the Ground has been embedded in the city of Ypsilanti since July 2017.

On the Ground is supported by Washtenaw County Parks and Recreation Commission, Washtenaw Community College, Destination Ann Arbor, Eastern Michigan University, Ann Arbor SPARK, Washtenaw ISD, and Center for Health and Research Transformation.

To learn more about On the Ground program, click here.

Attendees at the first entrepreneur mixer at Friends Closet on March 30.

Ypsi business owners team up to host networking events for fellow entrepreneurs

Organizers say their intention is to "bridge the gap" between existing business owners and aspiring entrepreneurs, and "to bring everyone together in Ypsilanti."

Concentrate's office at Landline Creative Labs in Ypsi.
Introducing On the Ground Ypsi

For the next five months Concentrate will be conducting an embedded reporting program aimed at telling the many Ypsi stories that often go overlooked.

Our Partners

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Washtenaw ISD logo
Eastern Michigan University
Ann Arbor Art Center
UMS
U of M Arts Initiative
Engage EMU
Ann Arbor Housing Commission

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