What encourages a customer to buy instead of just browse? How do you keep buyers coming back? For some, customer satisfaction is the riddle of the Sphinx. For the gurus at ForeSee Results, it's an opportunity to understand the wants, needs and habits of online shoppers.
With the help of Ann Arbor SPARK, new companies and University of Michigan researchers are starting to move into the former Pfizer wet lab section.
Less than a month ago, metromode profiled ForeSee Results. The company had just acquired a Chicago firm that would help it add prescriptive expertise to its diagnostic services. This acquisition was part of what would grow the company from 80 to 100 employees.
Mexican officials were in town last week to explore opening more than a dozen local offices for mostly auto-related businesses.
SpamStopsHere is not hardware or software but rather a managed service. This fact, along with the product's effectiveness has lead to the company's dramatic growth, adding 15 positions since 2002.
The Ann Arbor operations of i3 Drug Safety will add 70 employees, bringing its total to 300, and will open a second location, a 25,000-square foot office.
Pfizer walks out the door and opportunity comes in through the window. Ann Arbor takes inspiration from another Michigan community's post-Pfizer successes and seeds the ground with start ups, SPARK and state support.
As Michigan evolves its economy, innovative high-tech companies are successfully planting their flags in uncharted territory. For job seekers, however, it means applying for a position that didn't exist five years ago. Kimberly Chou takes a look at three local companies and the cutting edge jobs they're creating.
Along with the promise of 1,000 new jobs, Google's Adwords office is embracing Ann Arbor in unexpected ways: assisting local non-profits and even teaching high school.
Since the decline of the Big Three, it's become clear Michigan businesses need a new model. As technology firms pop up, and global communications allow small companies to compete internationally like never before, more start-ups are realizing that it pays to be David when you're battling Goliaths.
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